Imagine a Hollywood blockbuster, but instead of a fictional tale, it’s the real-life story of Cardiff Rugby’s rise from the ashes. That’s exactly what a group of high-profile producers and executives are aiming to achieve—and they’re not just stopping at the pitch. A consortium led by Hollywood heavyweights has made a bold bid to buy Cardiff Rugby from the Welsh Rugby Union (WRU), promising not only a financial revival but also a groundbreaking TV series to catapult the club into the global spotlight. But here’s where it gets controversial: can a scripted drama truly capture the essence of Welsh rugby, or will it risk diluting the club’s rich heritage? Let’s dive in.
Published on 13 October 2025, this exclusive story from WalesOnline reveals the ambitious plans of a group that’s determined to rewrite Cardiff Rugby’s future. At the helm are British producer Gareth West, known for the film Ferrari, and Mark Williams, the mastermind behind Netflix’s Ozark and the Accountant movies. Joining them is Danish executive Niels Juul, whose portfolio includes Hollywood hits like Silence and The Irishman. Together, they’ve teamed up with former Cardiff Rugby director Martyn Ryan and Rhino Sport & Leisure CEO Reg Clark to form a consortium that’s as diverse as it is experienced.
But this isn’t just about big names—it’s about big ideas. Cardiff Rugby, which narrowly avoided collapse after entering administration in April (saved by the WRU), is now at the center of a bidding war, with this consortium being one of six interested parties. Their vision? To inject significant funds into the club while launching a scripted TV series that will not only entertain but also elevate Cardiff’s global profile. And this is the part most people miss: they’re not just aiming for rugby success—they’re planning to build a brand, a community, and a story that resonates far beyond Wales.
Professional rugby in Wales is at a crossroads, with the WRU proposing a reduction from four to two teams following a month-long consultation. Cardiff is likely to survive any cull, but the consortium believes the traditional model of running a professional club is outdated. In an exclusive interview, Martyn Ryan emphasized, ‘It’s a multi-faceted project… we’re talking about media, apparel, TV—all aimed at increasing fan engagement.’ They’re leveraging American fan engagement strategies, planning to recruit top players (including launching a women’s side), and aiming to compete at the highest levels of European rugby within a decade.
The TV series, however, is the wildcard. Led by Mark Williams, it won’t be a documentary but a fully scripted drama inspired by the club, the city, and its culture. ‘This will put Cardiff on the map worldwide,’ Gareth West told WalesOnline. But will it work? While the consortium insists their primary focus is rugby success—investing in players, coaches, and infrastructure—the TV project raises questions. Can a Hollywood-style series authentically represent Welsh rugby’s gritty, passionate spirit? Or will it feel like a commercialized gimmick?
Reg Clark, Rhino CEO, acknowledges the skepticism, especially after Helford Capital’s controversial tenure. ‘These are very real people with real track records,’ he assured fans. But the proof will be in the pudding. The consortium’s first phase will focus on stabilizing the club, improving on-field performance, and retaining Welsh talent. Only then will they turn their attention to the TV series and global marketing.
So, what do you think? Is this the bold transformation Cardiff Rugby needs, or is it a risky gamble? Will the TV series celebrate Welsh rugby or overshadow its traditions? Let us know in the comments—this is a story that’s sure to spark debate. For now, one thing is clear: Cardiff Rugby’s future has never looked more intriguing. Stay tuned by following our channels, signing up for our free daily newsletter, or joining our WhatsApp and social media accounts for the latest updates.
